Many handbag manufacturers and designers such as modalu have noted a sharp increase in sales in the last year. The clever thing that these companies are doing is targeting the celebrity market as a place to show the waiting public their goods and try to tap in to the large market place that the celebrity industry opens up to them. Many women's magazines are littered with pictures of celebrities and their boyfriends and husbands and often articles will discuss what the celebrities are wearing and using as accessories at the moment. If a bag or clothing manufacturer is clever they can use this celebrity exposure as a way of getting the public to view and fall in love with their very latest designs. The people who buy and read celebrity magazines do have an interest in reading about the celebrity lifestyle. As a manufacturer getting your products to be photographed with a hot celebrity wearing or using them is a really good way of advertising them to the public. If you wish to find out more about how manufacturers are making lots of money by using celebrity endorsements then you should have a look on the World Wide Web. It is really easy to see why these companies are succeeding.